BUSA 232

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Principles of Marketing

School of Business and Industry (School) Undergraduate

Academic Level

Undergraduate

Course Title

Principles of Marketing

Description

Principles of marketing and analysis of the four variables of the marketing mix: product, price, promotion, and distribution; marketing concepts as related to products and services and businesses and non-profit organizations. Also available through Online Learning. Formerly BUSA131. Prereq.- ENGL101.

Credit Hours

Repeatable for Additional Credit

Prerequisites and Corerequisites

Prerequisite: ENGL101

This course is an approved AA/AS elective

Yes

This course is an approved AAS elective

Yes

BUSA 232

Download as PDF

Principles of Marketing

Academic Level

Course Title

Description

Repeatable for Additional Credit

Prerequisites and Corerequisites

This course is an approved AA/AS elective

This course is an approved AAS elective

Honors Section Available